I was put in touch with the guys from Roaming Son through mutual friend James Scanlan, who knew them from his guitar-playing circles. They were after a music video to fuel their marketing campaign for the title track from their eponymous debut EP, ‘History Of Violence’.
James and I met up with the band and we all got along great and started tossing around ideas. The band really liked the style of Prodigy’s ‘Smack My Bitch Up’ video and I’d wanted to make a first-person video since Biting Elbows’ ‘Bad Motherfucker’ video went viral a few months earlier, so I set to work developing a concept based around those videos with James set to play the main character.
James and I were keen on keeping the filming process as ‘organic’ as possible to preserve realism in reactions; we shot most of this in guerilla-mode: turning up, filming and leaving, and we weren’t always sure how people would react to our shenanigans!
The opening shot is a little tribute to the opening shot of The Place Beyond The Pines, another thing I’d been wanting to try out for a while. People who know me will be aware of my obsession with Ryan Gosling films but regardless, if you haven’t seen it, it’s definitely a film worth checking out!
The party taxi was also an element I’d thought about including from very early on. A couple of friends had mentioned this taxi, which was no ordinary taxi but a rather a beacon (literally) of awesomeness that cruised around the streets of Sheffield at night providing it’s residents with what is effectively a mobile nightclub. I was able to get hold of his phone number and the driver, Naheem, was keen to be involved! That was a very fun night’s work.